Detroit – Rocket Mortgage has ended its business relationship with top golfer Bryson DeChambeau, effective immediately, following the 2020 US Open winner’s decision to leave the PGA Tour for the new and controversial LIV Tour.
Rocket Mortgage made the announcement Thursday afternoon, a day after DeChambeau defected from the Saudi-funded tour.
DeChambeau had been pitchman for Rocket Mortgage since April 2021.
He won the Rocket Mortgage Classic in 2020.
“Rocket Mortgage has been a longtime supporter of the PGA Tour, both as an official partner and as host of the tournament,” the Detroit-based home loan giant said in a statement to The News on Thursday. “The Rocket Mortgage Classic has quickly become a staple of the Tour, with players coming to Detroit to compete, while raising crucial funds to help bridge the digital divide in our city.
“Our partnership with the PGA Tour extends to include several top golfers, including Bryson DeChambeau, as Rocket Mortgage brand ambassadors.
“As widely reported, Bryson has elected to join the LIV Golf Series. Effective immediately, Rocket Mortgage has terminated its sponsorship agreement with Bryson.
“We wish him well in his future success.”
As part of his deal with Rocket Mortgage, the terms of which have not been publicly disclosed, DeChambeau appeared in a series of commercials, wore the company’s logo on shirt sleeves at tournaments, and made a few appearances. in business every year.
But on Wednesday, he became the latest big-name golfer to commit to playing on the LIV Golf Tour., which made its London debut on Thursday. DeChambeau makes his LIV Golf Tour debut at the second tournament, scheduled for Oregon later this month.
He gets $100 million to play the LIV tour; other nine-figure deals went to Phil Mickelson ($200 million) and Dustin Johnson ($125 million). Mickelson and Johnson also lost lucrative sponsorship deals by joining the LIV Tour. Johnson was still wearing the adidas and TaylorMade logos on Thursday; Mickelson wore no corporate logos on his clothing on Thursday, with just his own personal logo on his cap.
Most companies avoided the LIV golf circuit, which has no television partner. Its tournaments are broadcast on YouTube and Facebook, without advertisements.
The PGA Tour announced on Thursday that it is banning all of its members who choose to play on the Saudi-backed tour. (This does not include recent MSU graduates James Piot, who was not a member of the PGA Tour.) Players remain eligible for all four major tournaments, including next week’s US Open. Piot is in this area as the reigning US amateur champion.
Other Rocket Mortgage ambassadors include Rickie Fowler, who has expressed interest in the LIV Tour but remains committed to the PGA Tour for now, and Lexi Thompson, who will play the Meijer LPGA Classic next week outside of Grand Rapids.
DeChambeau, 28, is an eight-time PGA Tour winner, one of Detroit Golf Club’s upcoming victories in 2020, when he used surging drives to win by two strokes.
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