Former NAB and ‘Big Four’ leader joins fintech CrowdProperty Australia to lead investment growth

SYDNEY, February 7, 2022 /PRNewswire/ — Diana Schoolmana former head of professional services at NAB and a former director at PwC and Deloitte, has joined fintech CrowdProperty Australia as director of strategic partnerships, to lead the company’s growth with wholesale, sophisticated and institutional investors.

Diana Shoolman — Director of Strategic Partnerships, CrowdProperty Australia

This appointment is a clear statement of intent of CrowdProperty’s determination to change the face of property project finance in line with its vision here and in the UK. This is the second senior appointment since the company closed its oversubscribed seed round in October 2021.

Ms Shoolman said she was excited to join a leading fintech in market lending and alternative finance.

“My years working with two of the ‘big four’ accounting firms and one of the australia largest banks gives me an in-depth insight into australia wholesale investors and the private wealth sector,” she said.

“I have spent my career building relationships with leaders in the accounting and investing space and with the high net worth community. Now being able to provide access to an alternative investment vehicle that helps to finance housing in Australia is an exciting new chapter.”

CEO of CrowdProperty Australia David Ingram says the appointment of someone from by Diana Shoolman caliber has demonstrated the potential of this fintech leader in alternative finance and investment.

“Our vision is to enable SME developers to access specialist finance and enable them to build the homes that Australians badly need,” said Mr Ingram.

“Finding funding is a huge issue for SME developers who face significant challenges with banks, private lending and ever-changing goals. Being able to provide reliable access to a wholesale and institutional investing, while providing specialists with experience in real estate development to ensure projects are carefully curated and ultimately successful, is a proven opportunity Australia which he has not taken advantage of so far.

“We look forward to Diana’s contribution to building our community of wholesale investors. Additionally, the future looks very bright with the development of products to support sustainable developments, social housing and the placing on the market for a retail investment product enabling all Australian investors to invest in a slice of the property development market.”

CrowdProperty Australia was launched in May 2021 bring its vision of “real estate financing by owners” to australia underserved area. This is a joint venture with CrowdProperty UK which recently reached the milestone of repaying over £100 million to investors at an average realized IRR of 8.30%, while maintaining its repayment history of 100% capital and interest since its launch in 2014.

CrowdProperty UK has now financed the development of £360m of property projects, the construction of 1,800 homes, agreed £215m of facilities and loaned £170m, all carefully selected from over £8 billion in funding requests.

Investments in CrowdProperty Project Loans offer target interest yields of up to 7%* per annum, secured by a first mortgage. Investments are available for wholesale investors (including SMSFs, trusts, and investment companies) and sophisticated investors, including institutions and super funds. Projects are expertly curated through a 57-step due diligence process. Investments start from as little as $10,000. Development projects typically last 6 to 18 months.

Ms Shoolman is a Chartered Accountant and a former Telstra Businesswoman of the Year nominee.

* Target returns, no expected returns. For wholesale investors only. Terms, conditions and risks apply.


The CrowdProperty Investment Trust (the Trust) is an unregistered managed investment program. The Trust is only available to investors who are wholesale clients as defined in s761G of the Corporations Act 2001 (Cth).

Investors commit their funds to the Trust which provides first mortgage secured loans to SME property developers.

Withdrawals can only be made when the investor’s funds are in cash interest in the trust. Refer to the Information Memorandum (IM) for more information.

CrowdProperty Pty Ltd (ACN 633 516 195) is the investment manager of the Trust (Investment Manager). The investment manager is an authorized representative of the firm (no. 001285637) of Quay Wholesale Fund Services Pty Ltd AFSL no. 528 526, ACN 647 044 602. The authority of the investment manager under its Company’s authorized representative with Quay Wholesale Fund Services Pty Ltd is limited to general advice on products relating to the Trust only. Quay Wholesale Fund Services Pty Ltd is the Trustee of the Trust and the issuer of its IM (Trustee).

The content of this document is not intended as advice on financial products and has been prepared without taking into account your personal situation, investment objectives or particular needs. You should read the Trust Information Circular in its entirety to determine if an investment is suitable for you.

Neither the Investment Manager, Quay Wholesale Fund Services Pty Ltd nor the Trustee guarantees the return of capital, the performance of any investment or the rate of return of the Trust. Past actions do not necessarily define future actions. An investment in the Trust is not a bank deposit and is subject to greater risk than cash investment products, including income loans and some or all of the capital itself.

We strongly suggest that you consult your own professional financial or legal adviser before making any investment decision.